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WB MICs - Goal

Campaign: Africa's Middle-Income Countries

Client: The World Bank

All content copyright 2003 - 2016

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Next: The Challenge

The Goal

In 2007, the World Bank launched a campaign to focus on the successes of Africa's middle-income countries (MICs). In the World Banks definition, a country becomes a MIC when its gross domestic product (GDP) reaches US$1,000.

The campaign focused on four Southern African countries -- Botswana, Mauritius, Namibia and South Africa -- that are leading the way through political stability and steady economic growth.

Although they face many of the same challenges as their neighbors to the north, these diverse middle-income countries hold lessons for the Continent as a whole. The goal of the campaign was to highlight these lessons and create greater awareness of the opportunities they offered.